Here at BSE Towers we are quietly chuffed with the new website – not because there aren’t, arguably, more technically efficient sites out there, not because there are very few sites as original and not because we have had universally great feedback (so far) but because it actually feels like us.

It was made that way by collaboration – everyone here made a contribution to every page, proving again that the whole is greater than the sum of the parts.

This is rare in today’s business world – too many template websites, too many new brands that look as though they have dropped off the end of a design conveyor belt.

The great global brands, which are almost all over a century old, were designed on drawing boards and sign shop benches – they were famously individual several decades before they ever appeared on a computer monitor.

(This is what we need to get back to – the hand crafted collaborative projects that make a firm unique. Since printing and sign making was dumbed down to allow for efficiency and feeding the machines this has had to come from the independent design houses; but too much of the industry is obsessed with the technology instead of the art.)

We want you to deal with this independent design house because you know we are as unique as you are. Because you feel at home, as though there is that personal relationship “fit” you feel when you are in the company of old friends; which is what makes a team work and because you want your firm to stand out from the crowd.

If you prefer to deal with Lord Sugar’s Apprentice style slick “professionals” you are not only in the wrong place you are also never going to be seen as different – and difference is what life is all about.

“If you want to be invisible look like everyone else” as it says on our website.

www.bluestrawberryelephant.co.uk